Your logo is a representation of what you want to say about your organization.

So, it could refer to your products/services or your organization’s value system. There is no rule to what your logo should be. And similarly, the need for a tagline is largely dependent on the kind of market you are looking at.

We have the experience of having worked on this first step of a product’s/business’s lifecycle. We have been involved in the naming of some brands, thinking up of taglines for some & in the design of logos for many.